Local & broad prospecting
Radius, interest and broad targeting tested head-to-head, with creative that pre-qualifies before the click.
- Radius & postcode targeting
- Feed, Marketplace & Reels
- Pre-qualifying creative
Facebook Ads for Lead Generation
Leads that pick up the phone, not just fill a form.
We run Facebook Ads for service businesses, local brands and B2B teams that need a steady pipeline of qualified leads, with qualifying forms, follow-up automation and CRM feedback loops that teach Facebook what a good lead looks like.
- Cost per booked call
- -52%
- Lead-to-call rate
- 3.1x
- Automated speed-to-lead
- <5 min
The Problem
Why most facebook ads efforts stall.
The same few leaks show up in almost every account we audit. Here's how we plug them.
Where growth leaks
Cheap leads, zero intent
Low-friction forms attract tyre-kickers. Your cost per lead looks great; your cost per customer doesn't.
Slow follow-up
Leads contacted hours later rarely convert. Every minute between form fill and first touch costs you deals.
No feedback loop
Facebook optimises for form submissions unless you tell it which leads actually became customers.
The Margin approach
Qualifying forms
Higher-intent Instant Forms with custom questions, conditional logic and friction exactly where it counts.
Speed-to-lead automation
Instant SMS, email and WhatsApp follow-up plus real-time CRM routing to your sales team.
Conversion Leads optimisation
CRM stages sync back to Meta so the algorithm optimises for booked calls and sales, not just submissions.
What's Included
Everything you need, done for you.
A complete Facebook Ads programme, not a menu of disconnected tasks.
Offer & funnel strategy
An irresistible, specific offer and a funnel designed around how your buyers actually decide.
Instant Forms & landing pages
Form flows and landing pages that qualify leads before they ever reach your team.
Local & radius targeting
Service-area targeting across Feed, Marketplace, Stories and Reels placements.
Retargeting funnels
Proof-driven retargeting for video viewers, page engagers and form openers.
CRM integration
Leads routed instantly to your CRM, inbox or WhatsApp, with outcomes synced back to Meta.
Lead-quality reporting
Cost per qualified lead, booked call and customer, not just cost per form fill.
Targeting Strategy
A lead engine built on three audiences.
Cold, warm and customer audiences each get a job, a message and a budget, so no lead source is left to chance.
Engagement retargeting
Video viewers, page engagers and site visitors see proof-driven ads: testimonials, case studies and offers.
- Video-view audiences
- Lead-form openers
- Social-proof sequences
CRM-powered lookalikes
Your best customers become seed audiences, and closed deals feed Conversion Leads optimisation.
- Value-based lookalikes
- Offline conversion sync
- Customer exclusions
ROI Breakdown
See what a lead engine is worth to you.
Play with cost per click, click-to-customer rate and customer value to see how lead-quality improvements change your return.
- Qualifying forms trade cheap leads for profitable ones
- Faster follow-up lifts close rates without more spend
- CRM feedback teaches Facebook to find buyers, not browsers
ROAS calculator
Drag the sliders to model your funnel
Projected ROAS
5.33x
$5.33 back per $1 spent
- Clicks
- 5,556
- New customers
- 22
- Revenue
- $26,667
- Cost per customer
- $225
Estimates only. Real results depend on your offer, creative, market and margins. We'll model your actual numbers on the strategy call.
How It Works
From kickoff to compounding growth.
Clear phases, clear deliverables and a clear owner for every task.
- 01
Phase 01
Offer & funnel audit
We pressure-test your offer, current lead flow and how fast your team follows up.
- Offer scorecard
- Funnel map
- Lead-quality baseline
- 02
Phase 02
Build the lead engine
Forms, landing pages, CRM routing and follow-up automations are built and tested end to end.
- Instant Forms
- CRM integration
- Follow-up automations
- 03
Phase 03
Launch & qualify
Campaigns go live across cold, warm and customer audiences with lead-quality tracking.
- Campaign launch
- Creative variants
- Quality scoring
- 04
Phase 04
Optimise for revenue
CRM outcomes feed back into Meta so spend shifts toward leads that actually close.
- Conversion Leads setup
- Weekly reporting
- Scaling plan
FAQ
Facebook Ads questions, answered.
Instant Forms or a landing page?
Both have a place. Instant Forms win on volume and mobile convenience; landing pages win on intent. We usually test both and let cost per qualified lead decide.
Can you connect leads to my CRM?
Yes. We integrate with HubSpot, GoHighLevel, Pipedrive, Zoho and most CRMs via native integrations or Zapier/Make, plus email, SMS and WhatsApp notifications.
How do you improve lead quality?
Qualifying questions, higher-intent form types, better offers and, most importantly, sending closed-deal data back to Meta so it optimises for real customers.
Do you work with local businesses?
Absolutely. Radius targeting, local proof and fast follow-up make Facebook one of the most effective channels for home services, clinics, trades and professional services.
Explore More
Services that work together.
DTC & E-com
Meta Ads
Full-funnel Instagram and Facebook campaigns engineered around your margins, from Advantage+ structure to Reels creative.
- Advantage+ Shopping campaigns
- UGC & Reels creative testing
- Conversions API tracking
Sub-2s loads
Website Development
Custom Next.js websites and landing pages engineered for speed, SEO and conversion, so every click lands somewhere worth landing.
- Custom Next.js & headless builds
- Conversion-rate optimisation
- Core Web Vitals in the green
Ready to grow with Facebook Ads?
Book a complimentary 30-minute strategy call. Zero sales pressure, just an honest look at where your growth is leaking and how to fix it.
- Free 30-min audit
- 48h action roadmap
- Zero sales pressure