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Website Development

Websites engineered to convert paid traffic.

Your ads are only as good as the page they land on. We design and build fast, custom websites and landing pages with conversion psychology baked in, on a modern stack you fully own.

Book a Free Strategy CallSee what's included
Target mobile load (LCP)
<2s
Lighthouse performance target
95+
Code & content ownership
100%
The Problem

Why most website development efforts stall.

The same few leaks show up in almost every account we audit. Here's how we plug them.

Where growth leaks

  • Slow pages leak revenue

    Every extra second of mobile load time costs conversions, and you're paying for every click that bounces.

  • Template sites that all look the same

    Off-the-shelf themes are bloated, generic and painful to optimise.

  • Pretty, but doesn't sell

    Design without a conversion strategy wins awards, not customers.

The Margin approach

  • Performance engineering

    Server-rendered Next.js, optimised media and lean code for near-instant loads on any device.

  • Custom, on-brand design

    Designed from scratch around your brand, audience and offer. No bloated themes.

  • Conversion architecture

    Message hierarchy, social proof, friction audits and A/B testing built into every page.

What's Included

Everything you need, done for you.

A complete Website Development programme, not a menu of disconnected tasks.

  • Custom website design

    Bespoke UI and UX in Figma, built around your brand and your buyer's journey.

  • Next.js development

    Type-safe, component-driven builds on Next.js, TypeScript and Tailwind CSS.

  • High-converting landing pages

    Campaign-specific pages that match ad intent and turn clicks into customers.

  • E-commerce builds

    Headless Shopify and custom storefronts that load instantly and check out smoothly.

  • Technical SEO

    Semantic markup, structured data, sitemaps and metadata handled properly from day one.

  • Analytics & tracking

    GA4, GTM and Meta Conversions API wired in, so every visit is measurable.

How We Build

Engineering and design, working as one.

Our stack: Next.js, TypeScript, Tailwind CSS, Supabase and Vercel's global edge network, chosen for speed, security and scale.

Strategy

Conversion architecture

We map the buyer journey, objections and proof points before a single pixel is designed.

  • Message-market fit review
  • Wireframes & copy hierarchy
  • Trust & proof placement
Engineering

Performance by default

Server components, static rendering and edge caching deliver pages in milliseconds, not seconds.

  • Static & ISR rendering
  • Image & font optimisation
  • Global CDN delivery
Growth

Measure & iterate

Analytics wired from launch, plus heatmaps and A/B tests to keep improving conversion rate after go-live.

  • Event-level analytics
  • Heatmaps & session replays
  • Ongoing CRO sprints
Performance Standards

Built to pass Core Web Vitals.

Speed is a conversion feature. Every build ships with performance budgets and is tested against Google's Core Web Vitals on real mobile devices.

  • Performance budgets enforced before launch
  • Tested on mid-range mobile over 4G
  • Monitored after launch, not just on day one

Launch scorecard

Minimum targets every build must hit before go-live

  • 95+

    Performance

  • 100

    Accessibility

  • 100

    Best Practices

  • 100

    SEO

  • LCPLargest Contentful Paint

    < 2.0s

    Google 'good': ≤ 2.5s

  • INPInteraction to Next Paint

    < 150ms

    Google 'good': ≤ 200ms

  • CLSCumulative Layout Shift

    < 0.05

    Google 'good': ≤ 0.1

How It Works

From kickoff to compounding growth.

Clear phases, clear deliverables and a clear owner for every task.

  1. 01

    Phase 01

    Discovery & strategy

    Goals, audience, offer and competitors, distilled into a clear site map and conversion plan.

    • Site map
    • Conversion plan
    • Content outline
  2. 02

    Phase 02

    Design

    Wireframes, then high-fidelity designs for desktop and mobile, iterated with your feedback.

    • Wireframes
    • UI design
    • Interactive prototype
  3. 03

    Phase 03

    Build & integrate

    Pixel-perfect development with CMS, analytics, forms and integrations wired in.

    • Next.js build
    • CMS setup
    • Tracking & integrations
  4. 04

    Phase 04

    Launch & optimise

    QA across devices, performance tuning, launch, then CRO sprints on real traffic.

    • QA & speed tuning
    • Go-live
    • CRO roadmap
FAQ

Website Development questions, answered.

How long does a website take?

Landing pages typically take 1–2 weeks. Full marketing websites take 4–8 weeks depending on scope, content and integrations.

Can I edit the content myself?

Yes. We connect a CMS so your team can publish pages, blog posts and updates without touching code.

Why Next.js instead of WordPress?

Next.js delivers faster load times, stronger security and better Core Web Vitals out of the box, which means better SEO and higher conversion rates on paid traffic.

Do you offer hosting and maintenance?

We deploy to Vercel's global edge network and offer optional monthly care plans covering updates, monitoring and CRO experiments.

Explore More

Services that work together.

DTC & E-com

Meta Ads

Full-funnel Instagram and Facebook campaigns engineered around your margins, from Advantage+ structure to Reels creative.

  • Advantage+ Shopping campaigns
  • UGC & Reels creative testing
  • Conversions API tracking
Lead Gen

Facebook Ads

Facebook lead generation for service businesses: qualified leads, instant follow-up and a pipeline you can actually forecast.

  • Instant Forms & landing pages
  • Lead-quality optimisation
  • CRM & WhatsApp follow-up

Ready to grow with Website Development?

Book a complimentary 30-minute strategy call. Zero sales pressure, just an honest look at where your growth is leaking and how to fix it.

  • Free 30-min audit
  • 48h action roadmap
  • Zero sales pressure
Book a Free Strategy Callor pick a time on Calendly