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Now onboarding growth partners

Patch Your Site.
Scale Your Ads.
Expand Operating Margins.

TMC built exclusively for B2C & DTC operators tired of agency decks that look green while cash flow bleeds. Experience real, predictable scaling built on unit economics, creative testing loops, and intent capture.

  • 30-Min Commercial Audit
  • 48-Hour Strategic Roadmap
  • Flexible, month-to-month

Helping ambitious brands grow with performance marketing

Avg. blended ROAS
4.2x
Across active e-commerce accounts
Lower cost per acquisition
38%
Median within the first 90 days
Ad spend managed
$2.5M+
Across Meta & Facebook campaigns
Audit turnaround
48h
From strategy call to roadmap

The Levers That Drive Profitable Growth

  • Customer Acquisition Economics
  • Revenue Growth
  • Contribution Margin
  • Customer Lifetime Value
  • Funnel Economics
  • Offer Economics
  • Channel Economics
  • Cash Flow
  • Scaling Levers
  • E-commerce
  • Lead Generation
  • Automation & AI
  • CRM & Lead Tracking
  • Google Ads
  • Meta Ads
Core Services

Everything you need to grow profitably.

Three disciplines, one growth system. Pick the service you need today; we'll make sure it plays nicely with the rest.

DTC & E-com

Meta Ads

Full-funnel Instagram and Facebook campaigns engineered around your margins, from Advantage+ structure to Reels creative.

  • Advantage+ Shopping campaigns
  • UGC & Reels creative testing
  • Conversions API tracking
Lead Gen

Facebook Ads

Facebook lead generation for service businesses: qualified leads, instant follow-up and a pipeline you can actually forecast.

  • Instant Forms & landing pages
  • Lead-quality optimisation
  • CRM & WhatsApp follow-up
Sub-2s loads

Website Development

Custom Next.js websites and landing pages engineered for speed, SEO and conversion, so every click lands somewhere worth landing.

  • Custom Next.js & headless builds
  • Conversion-rate optimisation
  • Core Web Vitals in the green
Growth Architecture

More than running ads. We engineer margin.

Most agencies chase cheap clicks and pretty dashboards. We combine media buying, creative, tracking and web engineering into one system built around a single number: the profit you keep.

“Revenue is vanity. Margin is sanity.”
The Margin Co operating principle
  • Meta Ads
  • Facebook Lead Gen
  • Funnel
  • CRO
  • Business Economics
  • 1st

    Find the Leverage

    We identify where demand, audience intent, offers, and channels are creating the strongest commercial opportunity, then put more resources behind the right ones.

  • 2nd

    Engineer the Conversion

    We connect the ad, message, landing page, offer, and sales journey so prospects move forward with less friction and more intent.

  • 3rd

    Close the Revenue Gap

    We connect acquisition to the sales pipeline to uncover where qualified opportunities are being lost, delayed, or mishandled after they enter the funnel.

  • 4rd

    Scale the Economics

    We measure growth against CAC, contribution margin, payback, AOV, and cash generation to determine what can actually be scaled profitably.

Client Stories

Hear it straight from our clients.

Real client voices on what changed after working with us.

Video testimonial
Video testimonial
Selected Work

Real campaigns. Real growth.

A look at how profit-first strategy, sharper creative and faster websites turn ad spend into compounding revenue.

All case studies
Lead Generation · PlaybookFacebook Ads · Instant Forms · Landing Pages

How We Fix Facebook Lead Quality: Our Lead Gen Playbook

Cheap leads that never answer the phone are a targeting-and-qualification problem, not a volume problem. This is the process we use to make Facebook lead generation produce leads a sales team actually wants.

DTC E-commerce · PlaybookMeta Ads · Advantage+ · Conversions API

How We Break a Meta Ads ROAS Plateau: Our DTC Scaling Playbook

When a DTC Meta Ads account stops scaling, the cause is usually weak tracking, a fragmented structure or a creative pipeline that cannot keep up. Here is the four-step method we use to diagnose and fix it.

Ready to turn ad spend into predictable profit?

Book a complimentary 30-minute strategy call. Zero sales pressure, just an honest look at where your growth is leaking and how to fix it.

  • Free 30-min audit
  • 48h action roadmap
  • Zero sales pressure
Execution Plan

Simple process. Serious execution.

A proven four-phase system that takes you from first call to compounding, profitable growth.

  1. 01

    Phase 01

    Discovery & strategy call

    We map your margins, offer, current performance and growth targets. No sales script, just an honest fit check.

    • Margin & KPI mapping
    • Opportunity sizing
    • Go / no-go recommendation
  2. 02

    Phase 02

    Audit & growth roadmap

    A 360° audit of your ad accounts, tracking and funnel, delivered as a prioritised 90-day roadmap within 48 hours.

    • Account & Tracking audit
    • Funnel teardown
    • 90-day roadmap
  3. 03

    Phase 03

    Build & launch

    We rebuild campaign structure, fix tracking with CAPI, produce creative tests and ship conversion-focused landing pages.

    • Campaign architecture
    • Server-side tracking
    • Creative test matrix
  4. 04

    Phase 04

    Optimise & scale

    Weekly iteration on creative, audiences and budgets, scaling winners by the numbers and never by gut feel.

    • Weekly reporting
    • Budget scaling rules
    • Quarterly strategy reviews
Client Feedback

Real results. Real feedback.

Don't just take our word for it. Here's what founders and operators say after working with us.

“Within 90 days we went from barely breaking even on Meta to the best numbers we've ever had. Every conversation is about margin, not clicks.”
FounderMike Arian
“Our sales team finally gets leads that pick up the phone. The CRM integration alone changed how we forecast the month.”
Operations DirectorRyan
“The new site loads instantly and the paid traffic that used to bounce now buys. It paid for itself in the first month.”
Co-founderDavid Kevin
Insights

Growth notes from the room.

Playbooks, teardowns and lessons from the accounts we manage.

All articles
Facebook Ads

Facebook Ads for Local Businesses: A Practical Starter Guide

You do not need a huge budget to get customers from Facebook and Instagram. This starter guide covers the offer, targeting, creative and follow-up that local and service businesses need to get right first.

FAQ

Questions? Answered.

How quickly will I see results?

Most accounts see efficiency gains (lower CPA, cleaner tracking) within the first 2–4 weeks. Sustainable scale typically compounds over 60–90 days as creative testing and data quality improve.

Do you require long-term contracts?

No. After an initial 90-day growth sprint we work on rolling monthly agreements. We'd rather earn your business every month.

What ad budget do I need?

We do our best work with brands spending at least $5,000/month on paid social, or ready to once tracking and offer are dialled in. On the strategy call we'll tell you honestly if we're a fit.

Who owns the ad accounts, creative and website?

You do. Everything is built inside your Business Manager, pixel, domain and codebase. If we ever part ways, you keep 100% of it.

Do you only work with e-commerce brands?

No. Our Meta Ads programmes are built for DTC and e-commerce, our Facebook Ads programmes focus on lead generation for service businesses, and our web team builds for both.

How do you report on performance?

A live dashboard plus a weekly written update covering spend, revenue, ROAS/MER, CPA, creative learnings and next actions. No vanity metrics.

Limited onboarding slots each quarter

The room where growth gets decided.

Get a free 30-minute strategy call and a 48-hour action roadmap, whether or not you decide to work with us.